Fifty years of serving with purpose.
Four brands, one calling. United by a shared purpose, common values, and a commitment to serving others with excellence.
Our Purpose
To honor God in all we do by building profitable, sustainable businesses of lasting impact that serve our customers, vendor partners, employees, and communities with excellence.
Our Mission
PalmGroup exists to connect organizations with the Christian market through trusted partnerships, strategic expertise, and meaningful access to schools, retailers, and families.
Values
We are a family of companies built on Christian values, seeking to operate out of a genuine love for serving others. These values guide how we do business and how we treat people.
Relationships
We put people first. We build genuine, caring relationships with every person we have the privilege to serve, earning trust through consistency and a commitment to the long term.
Integrity
We keep our word. We do what we say we will do, operating with honesty and transparency, and choosing what is right even when no one is watching.
Stewardship
We steward faithfully. We recognize that our people and resources have been entrusted to us, and we manage them wisely and responsibly.
Excellence
We pursue excellence. Quality is never an afterthought, and we bring care, diligence, and our best effort to every product, service, partnership, and interaction.
Trusted relationships, built over five decades.
For more than fifty years, the companies that now make up PalmGroup have been building trusted relationships across the Christian marketplace, long before PalmGroup was ever a name.
Genesis Marketing Group
Founded by Dana Sullivan with a single sales representative covering ten Midwestern states. Over the decades that followed, Genesis grew into one of the nation's leading sales representative groups, connecting Christian publishers and gift manufacturers with retailers across the country. Today, Genesis represents the most recognized brands in the industry and continues to be a trusted partner to retailers and vendors nationwide.
Munce Group
Founded by Bob Munce with a mission to serve independent Christian retailers through marketing, catalogs, and innovative business solutions. In 2002, Munce launched Christian Product Expo, which has grown into the largest Christian retail gathering in the industry. In 2018, Munce helped form the Christian Retail Association (CRA), furthering its longstanding commitment to strengthening and serving the Christian retail community.
Palmetto Fortis
Began as a sales training company before discovering an opportunity to serve the Christian school market. Today, Palmetto Fortis provides comprehensive sales and marketing services, connecting Christian schools with organizations that provide the educational resources and solutions they need. Through those partnerships, Palmetto Fortis helps both schools and resource providers grow and succeed.
Ready Let's Read
Founded on a simple belief: Christian families deserve a trusted source for great books that reflect their faith and values. Created as a faith-based alternative to traditional school book fairs, Ready Let's Read provides schools with a carefully curated selection of books families can feel good about bringing home. In just a few years, the program has grown to serve more than 750 schools across the country.
Today, these companies come together as PalmGroup, a family of companies united by a shared purpose, common values, and a commitment to serving others with excellence.